Practical website work
Prepare your website for AI search
AI search preparation starts with useful, accessible business information. No tool can promise that an assistant will recommend you.
Visibility Lab editorial · Published · AI-assisted preparation; product statements checked against recorded implementation.
Explain the business clearly
State who the service is for, what it covers, where it is available and how someone can take the next step. Answer the questions customers actually ask. Use meaningful headings, concrete examples and supporting sources. These details help human readers first; they also make a page easier to interpret.
Understand the measurement
A brand mention is different from a clickable citation. One sampled answer does not represent every user, market or model. VL provides bounded AI answer samples with dates and stated limits. These are observations from the recorded sampling method, not a live view of all ChatGPT or Google recommendations.
Keep the foundations connected
Google says its existing SEO practices remain relevant for its AI search features. Build useful pages that can be discovered and read, and keep business facts consistent. A special file or a larger volume of articles is not a substitute for a clear, accurate service page and a credible path to contact.
Evidence and sources
- Google: AI features and websites · reviewed 29 October 2026
This page does not guarantee rankings, AI recommendations, traffic or enquiries. Read our editorial and evidence policy.